WYDOT
The only thing that may be as mentally and physically taxing as creating compelling copy on tight client deadlines is long-haul trucking. What makes cross-country driving even harder are the dangerous conditions on the Wyoming 1-80 interstate.
We developed content to educate state transportation departments about the new connected vehicle pilot program in Wyoming. I created copy for their new website and infographic, and scripted an overview video. I was able to take extremely technical program details and transform their messaging into clear and compelling information. States can now see how beneficial a program like this is for their economy and and infrastructure.