Southern Maryland Cooperative (SMECO)
Those in the know call it SMECO. Our team sold the energy utility co-op on the idea of creating a cohesive annual campaign instead of separate, unlinked, seasonal pieces. I worked to create the concept and copy for our “Pet’s Perspective” spec campaign to promote SMECO’s energy- and cost-saving programs for its customer-members. Still working on getting the client to change “customer-members” to “customers."
Come on. Who doesn’t like animals? Apparently, the client.