NYC MAYOR'S OFFICE OF SUSTAINABILITY

You may call it saving the environment, I just call it Tuesday.

The NYC Mayor’s Office of Sustainability tapped ICF to promote the NYC Retrofit Accelerator, a free program to help property managers make energy efficiency improvements. This is part of an overall initiative to reduce the city’s greenhouse gases by 80%, by 2050. To promote this program, I created new copy for the Retrofit Accelerator site and helped develop a promotional campaign that included print collateral and a comprehensive social media outreach plan. I created copy for posters, OOH pieces, and social posts.