FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)

FEMA and Taylor Swift have something in common—a bad reputation. Our goal was to position FEMA as a trustworthy agency that can help Americans before, during, and after emergency situations.

As lead copywriter for this campaign, I created messaging and products that empowered Americans to take important steps to safeguard their communities, loved ones, homes, and personal possessions. For their Prepareathon campaign, I created customizable pieces organizations used to promote local emergency preparedness events in the community.